“Prosumer Approaches to New Media: Consumption and Production in Continuum,’ by Daniel Anderson

Anderson, Daniel. “Prosumer Approaches to New Media Composition: Consumption and     Production in Continuum.” KAIROS 8.1 (2003): multimedia. 12 Ocotober 2003.
http://kairos.technorhetoric.net/8.1/binder2.html?http://www.hu.mtu.edu/oldsites/kairos/CoverWeb/anderson/index.html
Daniel Anderson’s multimedia, multi-modal conglomeration is an innovative academic publication, indicative of the non-traditional discourse propelled by the online, scholarly journal KAIROS. Using multimedia applications on a Mac, Anderson produced a pedagogical piece that integrates fixed and scrolling text, interactive links, digital video, music and still frames. It is a busy, thought-provoking text in design alone, but Anderson goes further by demonstrating his success in allowing students to analyze, produce and edit digital videos as part of the composition process. He successfully argues that in production of multimedia texts, students become more conscious, critical consumers of such texts. Anderson’s production is a demonstration of multimedia scholarship, and it was the discovery of Anderson’s work that first inspired me to use video as student text.